Hey! I'm Daniella.​
But I often go by Dana (like banana)!
I am a PhD candidate in Marketing at the Rotman School of Management (University of Toronto) and a researcher at Behavioural Economics in Action at Rotman (BEAR).
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Broadly, I research consumer behaviour and judgment and decision-making. In my current projects, I aim to understand how access to information - whether about the self or one's choice environment - shapes individuals' experiences, and the choices they ultimately make. I examine how attention, motivation, and behaviour are influenced by different forms of information, including self-quantification, choice architecture interventions, and mandated disclosures.
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Consumers are increasingly quantifying and tracking everything from steps to sleep - and it's changing how they view and choose activities. My dissertation research (JMP) is at the intersection of this emerging self-quantification trend and decision-making - specifically, how the act of tracking affects which activities people choose to pursue. I demonstrate that:
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Even if someone might inherently prefer Activity A over B, they’ll switch to B when quantification makes B more evaluable.
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Conversely, if a routinely tracked Activity A becomes temporarily unquantifiable, people are less likely to choose it, even if they inherently prefer it.
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Interested? See more here: tiny.cc/Turetski_JMP, or send me an email and we can chat! (dana.turetski@rotman.utoronto.ca)
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​Outside of research, I can talk for hours about animals (I have 2 cats), baking (yes, including sourdough), travel (I recently visited the northernmost point of mainland Norway), and health and wellness (especially Pilates and spin).​​
