Hey! I'm Daniella.
But I often go by Dana (like banana)!
I am an incoming Assistant Professor in Marketing at Reichman University (formerly IDC Herzliya). I completed by PhD in Marketing at the Rotman School of Management (University of Toronto).
Broadly, I research consumer behaviour and judgment and decision-making. In my current projects, I aim to understand how access to information - whether about the self or one's choice environment - shapes individuals' experiences, and the choices they ultimately make. I examine how attention, motivation, and behaviour are influenced by different forms of information, including self-quantification, choice architecture interventions, and mandated disclosures.
Outside of research, I can talk for hours about animals (I have 2 cats), baking (yes, including sourdough), travel (I recently visited the northernmost point of mainland Norway), and health and wellness (especially Pilates and spin).
